What is email marketing?
How to use an autorépondeur?
How to boost its prospects?
What type of message write to its prospects?
These are all issues that arise most of the beginners entrepreneurs in marketing by email. If your case, here are 10 tips that should help you to improve your email marketing.
1. Acknowledge your customers and prospects
Send an email of thanks to each new prospect who joined your list of subscribers (newsletter). The email you send must really be personal. Email marketing is based on the relationship. And as I like to say on this blog, your success will always depend on the quality of the relationship you have with your readers and prospects. Show them that there is a person behind your blog or page of capture.
The email which I speak to you can be sent at night or the day following their registration. To save time, you can write two to three emails types you send not via your autorépondeur, but using your email box. Don’t forget to remind them of their prénom…
2. Protect their personal information
Your readers want to know that their information will remain confidential, therefore give them this guarantee. Tell them that their email address is not given or sold to third parties. If possible, add a confidentiality clause in your newsletter. Everyone uses the same formulas and some people believe really. Therefore custom your messages (if you can).
3. To unsubscribe should be also easy to register
Désabonnent them for many reasons and you must respect it. So think to display a link to unsubscribe just after your e-mail signature. For the AWeber users, this link is automatically displayed.
Do you feel not offended because there is (almost) nothing of staff. If a customer asks you to remove it from your list of prospects, do so! Do it because in any event, that person will read never any of your emails, therefore, his email can be nothing if not to inflate your list of prospects and worse still, to increase your monthly subscription fees if you are for example in AWeber.
4. Don’t send them too many emails.
Many readers are generally unregister because they believe that they receive too many messages on your part. At least that it is for a subscription to your newsletter, do them bomb no emails please. Users hate it. One or two emails per week that is largely sufficient (in General).
5. Customize your message
Your drive (prospect) has need to know that the email they receive is intended to him only. He needs to feel privileged and recognized. A “Hello Alain” will be always better than a simple “Dear subscriber to my newsletter. Most of the autorépondeurs offer variables that you add only once in your message, and who are subsequently replaced by the name or names of your readers. It is less painful than if you were to do it manually.
6. Use catchy and descriptive titles
A catchy title gives the reader want to know more, so open your email. There is no marketing effective email without a catchy title email lists. Made several tests and keep those who generally have a relatively high rate of opening. Your title must be descriptive, it is in giving him his eye-catching side. It must immediately stop the drive.
7. Don’t use it not just for selling on the internet
When you ask most of the beginners and intermediate entrepreneurs why they need an autorépondeur, the answer is always the same: “it is to keep the emails addresses and propose (restart) products later. Basically, this is what said their message. And never you hear: I the first fact to win confidence, build strong and sustainable relationships that will allow me to sell then. A the fault?
First, the fault is all these nicknames “experts” who believe that an autorépondeur is used to revive prospects.
Second, the fault is in their approach. They are opportunistic and not choose to see and hear that which suits them. They land on a blog and read a yet quite complete article on email marketing, but everything that they choose to accept it: capture email – silver – client – prospects.
Fortunately, reality is catching up with these people (as it did with me in my early days). Be a sales tool, an autorépondeur first is a communication tool. It is also one of the pillars of marketing.
8. Reward the fidelity of your subscribers.
Offer them free ebooks, of reduction coupons or anything else that will allow them to feel privileged.
9. Offer useful and relevant advice
Capture an email address it is a thing, this is however not the most difficult. You also learn how to keep your readers. Not only in your list of subscribers, but in your lists of loyal readers also. For that you have, as I mentioned above, meet, prevent ruffled feathers with promotional emails, comply with a frequency of shipment, and more importantly still, offer advice, tips and tricks useful and relevant. In a Word, everything that send them must always toujours be likely to help them advance in their project as in life. Email marketing is useful.
10. First locate the confidence
First locate the confidence and credibility, and sales will follow later. If people have confidence in you, they will buy what you recommend them, regardless if they think really need or not. Before a propose a product, offer first the construction of relationship based on trust and mutual respect.
As you can see, marketing by email is also provide, help, help. It is also study and understand its readers to find the best way to communicate with them.