Successful link building sometimes comes down to trial and error, especially if you are doing it yourself. There are so many techniques available these days that it can sometimes seem difficult to know what works best, and until you test them out you can never really be sure if they’re going to work. But, whilst some techniques are better than others there are several that should be avoided like the plague. Here are just a few of them.
- Automatic submissions to multiple directory sites. It may seem preferable to bombard numerous sites with the same information, but in reality it’s never going to work too well. By trying to forge backlinks too quickly you’re going to get picked up by search engines for all the wrong reasons, and they’ll quickly penalise you. Your site could even become blacklisted and shut down, and that’s certainly not the way to get more business.
- Spamming. Anyone fluent in SEO should already know to avoid all kinds of spamming techniques, as failing to do so can quickly get you blacklisted. The same applies to your link building efforts. If you constantly post your link in forum comments, for example, without giving anything back to the reader then you’ll soon be banned from the site, and equally if you try to post an article somewhere which is basically just your link surrounded by pointless keywords you’ll quickly see it come down and search engines won’t pick up on them.
- Websites that are made for the sole purpose of directing users to your other websites. This is a completely pointless exercise as people will be frustrated with you rather than be tempted to check your other site out, so you will have wasted time and effort. Search engines will again be looking for penalise you, so always avoid this way of doing things. Of course, if you’ve got several genuine sites that all offer something different then you can always use backlinks to point to each other, but just make sure that they’re legitimate.
These are just a few SEO link building techniques that you always need to avoid. These are known as black hat practices in the SEO world, and as with any other SEO efforts from keyword targeting to META tags, black hat practices are always best avoided. Any link building company that tells you otherwise should be avoided just as fervently, because some unscrupulous companies still try to use these techniques to get results. Don’t trust them, and find companies that offer ethical practices instead.
So, if you want your link building endeavours to be a success, always use legitimate techniques. Failing to do so will mean that search engines will quickly penalise you and your links simply won’t be picked up by them, so your link building efforts will have amounted to zero. If you want to appeal to search engines rather than frustrate them, always use ethical techniques to forge quality backlinks and to get the best results and the lasting success that you’re hoping for.
Why You Should Always Stay At the Forefront of Link Building Techniques
In the fast-paced world of technology and SEO, things are always changing. Search engines regularly come up with new algorithms that change the way they scan for and pick up websites, so you need to be changing your techniques accordingly. The same applies when it comes to link building.
You’ll often find that what was working for you a few years ago simply isn’t cutting it anymore, and you’ll have to alter your link building strategy to account for this change in performance. That’s why constant analysis of your backlinks is so important – you need to make sure that they’re still giving you the results that you need, as you could find that they’ve become ineffective over time.
Don’t be afraid to keep learning, and never stop reading up on the subject of SEO link building. You always want to be at the forefront of new techniques so always spend time to read blogs, articles or forum posts related to new tips to try and things that you should definitely avoid, and always take advice from those that are more experienced in the field.
You’ll often find that people are more than willing to pass their knowledge on, and there are no end of sites out there dedicated to the art (or is that a science?) of link building. Have a look around to see what’s out there, and when you’ve found one that offers what you’re looking for make sure to subscribe to their RSS feeds to keep up-to-date with what they’ve got to say.
Remember the fact that even if you’re not keeping up with the latest techniques, your competitors will be. If you’ve managed to snatch the top spot from them then you need to be prepared to put the time in to stay there, because they’ll certainly be doing everything that they can to get it back.
But, there’s always the chance that you simply don’t have the time to keep up with these new techniques. If you’ve noticed that your results are starting to slump but you can’t find the time to spare to resolve the situation, make sure to consult the professionals to do it for you.
A professional link building company will always be familiar with the latest techniques and tips to try, simply because it’s their business to be knowledgeable on the subject. They spend the time researching the area so you don’t have to, and you can be confident that they’ll know just what they’re doing to take your strategy to the next level.
As you can see, it really is important to stay at the forefront of link building techniques. Things in this arena are constantly changing so it’s essential that you stay up-to-date if you want to compete, because failing to do so can see your results slipping. So, always spend the time to analyse your backlinks and make sure to keep reading on the subject, but if you can’t then try to invest in professional link building services instead so you’re always at the top of your game.